The Writing Aid
The Writing Aid provides ghostwriting and content writing services aimed at enhancing the public perception and image of companies and professionals by delivering high-quality written content.
Project Scope
Brand Strategy
Identity System Design
Website Design
Background
The Writing Aid originally catered to business professionals, academics, and musicians through its ghostwriting services. The rebranding aims to increase brand visibility and recognition. As part of the repositioning strategy, the brand has been narrowed down to a specific target segment, with a focus on businesses professionals.
Challenge
One of the main challenges in promoting The Writing Aid could be the high level of competition in the ghostwriting and content writing industry. Additionally, convincing potential clients of the value of the service may require a significant amount of effort, as some individuals may not fully appreciate the impact that well-written content can have on their business or personal brand.
Strategy
By conducting a thorough competitive analysis, we identified areas of opportunity in the market and strategically positioned the brand to cater to professionals seeking career advancement and business owners looking to establish a compelling public image that resonates with their target audience.
Brand Identity
The brand needed to simultaneously exude a corporate image and a sense of sophistication. The logo concept for our professional writing service is designed to be sleek, modern and visually striking. The Writing Aid's logo features a "W" designed to resemble the nib and tip of a red and blue pen, symbolizing the writing and editing process and emphasizing the company's commitment to professionalism and attention to detail. The "A" in the logo is an abstract upward arrow, indicating progress and growth, and reflects the company's ability to assist clients in achieving their business objectives and enhancing their public image through effective communication and written content.
Brand Application
The brand's marketing collateral aimed to maintain a corporate and premium appearance consistent with its focus on image and perception. The brand motif featuring triangles, a versatile and powerful symbol that represents stability, strength, and progress, is incorporated into the marketing collateral to complement the logo and add vibrancy to the overall appearance. The triangle motif is flexible and can be tailored to various design styles, from bold and edgy to minimalist and refined.