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Krióle Jewellery

Scope

Naming
Brand strategy
Visual Identity
Marketing collateral

Concept Project: Krióle is an artisan jewellery house dedicated to the creation of hand-crafted pieces that serve as wearable chronicles of the Caribbean’s complex heritage. The brand name is a nod to the linguistic and cultural "Creole" blending of the region, and reflects a design philosophy where diverse ancestral threads are woven into a singular, modern aesthetic.

Model wearing gold jewelry with "GOLD" text below.

An advertisement for Krióle jewellery featuring a close-up of a woman smiling as she holds a large, ornate gold ring with an oval turquoise stone and diamond accents. The image is styled with a sage green sidebar on the left containing the word "Krióle" in a large, faint vertical script. White text overlaid on the image reads "Golden Hour" at the top and "new summer collection" within a thin white circle at the bottom.

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