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Jill Stewart Mobay City Run

Scope

Visual identity
Marketing collateral

Ten years ago, the Mobay City Run was created to support college students needing financial assistance. Over the years, it expanded to help students at different educational stages. In 2024, the event was renamed the Jill Stewart Mobay City Run in honor of the late wife of businessman Adam Stewart. Facing competition from another run, the organizers sought to revamp their look with their new name and a refreshed image to differentiate themselves and revitalize their brand.

A selection of social media posts demonstrating the visual style and layout of the JSMCR digital presence.A selection of social media posts demonstrating the visual style and layout of the JSMCR digital presence.

A young, smiling Black man running, seen from the waist up, set against a dynamic, two-toned background split diagonally between purple and vibrant.

Two promotional posters side-by-side on a weathered, textured concrete wall in an urban setting. Both posters promote the same event, the annual charity Mobay City Run.

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