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Heartie Bites

Scope

Brand strategy
Visual identity
Marketing collateral

Concept Project: Heartie Bites is a plant-based meat substitute brand created to satisfy the cravings of former meat lovers. It aims to be the go-to choice for those transitioning away from meat by offering heart-healthy vegan products that deliver the taste, texture, and indulgence they miss.

Billboard showcasing Heartie Bites vegan nugget product.

A burger set against a patterned background of the repeating word "yum".

A hotdog set against a patterned background of the repeating word "mmm".

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