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Caribbean SteelPan Tours

Scope

Visual identity
Marketing collateral

The Caribbean SteelPan Tours is a vibrant experience showcasing the rich heritage of the region through its music, artistry, cuisine, and history.

Originally based near the sea, the business used typical Caribbean imagery—sun, sand, and sea—with bright, summery colors to attract guests. The rebrand needed to feel authentically Caribbean while still positioning the tour as unique and adaptable, wherever the business operates.

A large, modern white tour bus featuring a vibrant "Caribbean SteelPan TOURS" wrap. The side of the bus is decorated with a teal and orange graphic that includes an illustration of a person playing a steel pan, tropical flowers, palm trees, and musical notes. The bus is set against a bright orange background with white dotted paths curving around it.

An image of two tri-fold brochures for Caribbean SteelPan Tours, shown from a high-angle perspective against a grey background. One brochure is folded, showing the front cover with the headline "FEEL THE PULSE OF PARADISE" and a man playing a steel pan. The other brochure is open, revealing an "ABOUT STEELPAN TOURS" section with photos of men playing instruments, and a panel titled "ESCAPE THE ORDINARY" featuring a woman in vibrant carnival attire. The design uses a palette of teal, orange, and white with tropical motifs.

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